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Gurian Beer from Niabauri

A craft beer brewed with mountain water in the Gurian village of Niabauri.

Pirali at your venue Meet the Pirali
No murderer, no informer, no betrayer of a pirali ever died in peace.
A Gurian saying
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About

A Beer for True Rebels

We are Pirali, a craft brewery — a place where tradition, an unbending spirit and a love of real, living beer meet. Our roots and our history belong to Guria, and to Ozurgeti in particular, where the pull toward freedom has always been prized above all.

For us, brewing is not a technological routine; it is a craft that demands precision, tireless work and a refusal to compromise. In a world dominated by mass, uniform production, we firmly reject faceless industrial standards. Instead, day after day, we choose only the highest-quality natural malt and hops.

Pirali was made for people who value authenticity, simplicity and character even in everyday things. Taste freedom and wake the rebel spirit of Guria — in every sip.

Pirali is brewed in Niabauri, a village in the Ozurgeti municipality of Guria, and is produced by Guria Alco LLC.

A Pirali glass being filled under the tap

The Beer

Filtered Lager

Pirali White

A clean, crisp lager.

A classic, pale filtered lager. Brewed with the soft mountain water of the Adjara-Guria range — clean, crisp, and easy to drink.

Aroma
Light malt, subtle floral hops
Taste
Clean, dry, with a balanced bitterness
Finish
Crisp and refreshing
Pairs with
Gurian khachapuri, kupati, chicken in bazhe

A Pirali lived by his precision. This beer shares that character: clean, precise, and without compromise.

Process

How We Brew in Niabauri

Five steps that make our beer what it is.

  1. WATER

    Mountain Water

    It starts with clean, soft water from the Adjara-Guria ridge.

  2. MASH

    Mashing the Malt

    We mix top-quality malted barley with hot water to release its natural sugars.

  3. BOIL

    The Boil & Hops

    We boil the sweet wort and add hops for bitterness and aroma.

  4. FERMENT

    Fermentation

    Once cooled, we pitch the yeast — it converts the sugars into alcohol and carbonation.

  5. LAGER

    Lagering

    We mature the beer at cold temperatures, so the flavors develop and mellow.

Mountain spring water, Gurian stubbornness and time — that is how Pirali is brewed in Niabauri.

The brewhouse in Niabauri — five tanks and the malt mill
The misty forest of Niabauri

Story

XIX C. · GURIA

The Outlaws of the Gurian Forest

The word pirali is of Arabic origin and means one who has fled. Yet at the end of the 19th century and the beginning of the 20th, the term took on an entirely different, heroic and romantic weight. The Pirali were defiant men who went into the forest against injustice, tsarism and oppression, and who placed their own freedom above everything else.

“He could shoot a bullet into a bullet.”
On Datiko Shevardnadze

They were not ordinary criminals. The Gurian Pirali lived by their own strict, unwritten moral code. They never attacked poor peasants; on the contrary, they often stood as their protectors and their hope.

The names of legendary Pirali such as Sisona Darchia, Almaskhan Bedineishvili and Datiko Shevardnadze live on to this day in folk verse and song.

“Neither lord nor slave.”
The Pirali code

Today Pirali is no longer only history. It is a lasting expression of a defiant character and a striving for freedom, and it became the central inspiration for our brand.

The forests of Niabauri — the same trees that sheltered the Pirali

Where

Keg Only

Pirali is a live beer. It isn't found on a shelf — draught only, straight from the tap.

Pirali is available only in selected restaurants and bars.

Pirali being poured from the tap

For bars, restaurants & venues

Get Pirali on your taps

If you run a bar, restaurant or pub, talk to us. We supply Pirali by the keg, direct from our brewery in Niabauri.

  • Direct from the brewery — no distributor in between
  • Small batches, live beer — always a fresh keg
  • Flexible schedule — kegs delivered as you need them
Call us now +995 551 995 992

Or write us directly — Guria-alco@outlook.com

FAQ

Frequently Asked Questions

What people most often ask about Pirali.

What is Pirali and where is it brewed?

Pirali is a Georgian craft beer brewed in the village of Niabauri, in the Ozurgeti municipality of the Guria region. Our brewery sits in the foothills of the Adjara-Guria mountain range, where we use local mountain-spring water. The name comes from the Gurian pirali — 19th-century outlaws who hid in these same forests from Russian imperial law.

What do you brew, and what does it taste like?

We currently brew one beer. “Pirali White” is a clean, crisp, refreshing filtered lager with light malt and subtle floral hops, and a dry, balanced finish.

What makes it craft beer, and why do you call it live?

Craft beer is brewed in small batches from natural malt and hops, outside mass-production standards. We call it live because it is not pasteurized: the taste and aroma stay exactly as they were in the brewhouse. That is why Pirali lives only in kegs and is poured from the tap.

Why kegs only?

Pirali is alive — it's at its best in the glass, not on a shelf. Distributing only in kegs guarantees the beer reaches you in perfect condition: fresh, clean, and true to its character. Bottling changes the taste and undoes what we work to build.

Where can I try it, or visit the brewery?

Pirali is available on draft at select bars and restaurants across Georgia. Our partner network is growing — ask for it at your favorite spot, or get in touch and we'll share our current list. Brewery visits in Niabauri are currently by appointment only.

What food does it pair with?

“Pirali White” is at its best on a Gurian table: Gurian khachapuri, kupati sausages, chicken in bazhe walnut sauce, satsivi and mtsvadi skewers.

Is it gluten-free?

No. Pirali is brewed traditionally with barley malt and contains gluten — it's an inseparable part of the recipe.

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Contact

Beer from Guria

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Brewery
Niabauri village
Ozurgeti · Guria
Visits
By appointment only
For partners
Bars, restaurants, venues

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